Flag Points #30 - Kirk Bozigian Returns!

Kirk Bozigian loves G.I. Joe. Every idea he has to help Joe thrive comes from a genuine love for the property. How did Joe become the immense success it was in the 80's? A large part of the credit goes to the very hard work and creative marketing ideas Kirk and the team implemented while at Hasbro. This all began in 1979! On FP 30, Kirk shares his ideas to bring Joe back to the aisles in full force! Does it involve breaking some eggs? Yes. We don't pretend that everything discussed here is the answer. But many great points are made and a love for the property is shared. Also discussed -- 90's live-action commercials, micro figs and more! If you want to hear more after this, make sure you check out episode 20 for Kirk's first appearance on the show. Thanks a million, Kirk! We always have an absolute blast when you're on! Talk to you after Retaliation! Yo Joe!

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  • Marc

    another great episode!!!

    Jul 30, 2012 at 10:42 am
  • Scot

    That was excellent! Kirk is dead-on: re-envision GIJoe for the next generation. Just like I couldn’t relate to the ’60s “Joe”, kids probably don’t think much of the Vietnam/Cold War era special forces characters. A Duke figure on the pegs at all times? That’s a weak sales strategy, Hasbro.

    Jul 30, 2012 at 1:49 pm
  • flagpoints

    Kirk is an awesome guest with fantastic ideas… Why would that be? Seriously, We all talked about licensing and maybe games, puzzles, etc. are dated now, but the concept is perfect and it works — cross-promotion. Engineernerd brings up high-qual. vid games… Cool. Plenty of other trad. products that still sell and could be “branded.” Characters reinvented? Why not. That’s what we had. But it might work too with some of the same, but a quality, solid, steady media backing of some kind.

    Jul 30, 2012 at 6:52 pm
  • flagpoints

    And yes, the movie and comics are good, but Joe could use a great steady toon. No doubt!

    Jul 30, 2012 at 6:53 pm