Kirk Bozigian loves G.I. Joe. Every idea he has to help Joe thrive comes from a genuine love for the property. How did Joe become the immense success it was in the 80's? A large part of the credit goes to the very hard work and creative marketing ideas Kirk and the team implemented while at Hasbro. This all began in 1979! On FP 30, Kirk shares his ideas to bring Joe back to the aisles in full force! Does it involve breaking some eggs? Yes. We don't pretend that everything discussed here is the answer. But many great points are made and a love for the property is shared. Also discussed -- 90's live-action commercials, micro figs and more! If you want to hear more after this, make sure you check out episode 20 for Kirk's first appearance on the show. Thanks a million, Kirk! We always have an absolute blast when you're on! Talk to you after Retaliation! Yo Joe!
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